Latest News


February 2012

Heat Holders Keep Your Feet Super-Warm for the Superbowl!

Heat Holders are diverse, fashionable socks that keep feet more than seven times warmer than normal cotton socks. On an evening of sport that is set to be more than seven times hotter than the average, make sure your feet are just as hot!

Sports fans across the USA will be tuning into watch the Superbowl on Sunday 5th February as the New York Giants take on the New England Patriots in Indianapolis for the chance to win the coveted Vince Lombardi Trophy. Heat Holders socks can help your feet stay ultra warm and comfortable as you watch the action unfold.

With a tog rating of 2.34, Heat Holders provide a practical and economical alternative to layering socks. The unique patent pending extra long looped thermal pile which is unique to Heat Holders has been newly developed. This innovative knitting technology locks in warm air, holding this closer to the skin, keeping feet warmer for longer. The soft brushed inner adds comfort and softness where feet need it the most. Their gentle grip prevents rubbing or discomfort that may be experienced from a sock with a lower tog rating. Furthermore the advanced insulating yarn created for Heat Holders provides high performance insulation and superior moisture wicking abilities.

If you find yourself at your children's team sports games, the intensive heat of Heat Holders means you will be able to cheer on every pass and tackle in comfort! They're available in a variety of different colors too, so with Heat Holders you can always wear your favorite team's color! The Heat Holders range includes a Men's size (7-12), a Ladies size (5-9) and two children's sizes (10-2.5 and 3-6.5), so the whole family can keep warm.

After the excitement of the Superbowl, you'll need a good night's sleep! Studies have found that cold feet affect our sleep patterns. Scientists at Basel University, Swizerland, have found that 'warm feet promote the rapid onset of sleep,' thus Heat Holders offer a straightforward and cost effective solution to help stop people tossing and turning whilst trying to drift off to sleep. Heat Holders have created cosy slipper socks, specially designed to wear at home and with their grip pads, they prevent sliding on slippery surfaces. As the RRP for a pair of Heat Holders starts at just $19.99, they are perfect as a bargain buy that can be used time and time again.


January 2012

Heat Holders appear on US radio!

Last week Shane Doughty of Heat Holders appeared on US blog talk radio – 'Roger B's neighborhood' – live from the Outdoor Retailer show in Salt Lake City, Utah. Roger B and his gang were quizzing Shane about how warm Heat Holders were and why they have proved to be such a huge success in the UK.

Roger B's neighborhood focuses its show on playing in the outdoors, cooking (indoors and outdoors), current events, tech and gear reviews, strange news, vacation destinations and so much more!!

To listen to the interview please click on the player below.


January 2012

Heat Holders returns from OR Winter Show!

Heat Holders were extremely busy last week at the annual Outdoor Retailer Winter Show 2012, meeting hundreds at the enormous trade show in Salt Lake City, UT. From the 19th – 22nd January, the Salt Palace Convention Centre took on thousands of exhibitors, attendees and media, to find the hottest new products on the outdoor market today; Heat Holders was amongst those hailed as some of the "products to see" by the organisers of the event!

People flocked to the Heat Holders stall to try out the socks hailed as 'the ultimate thermal socks', where they were met by the enthusiastic British Heat Holders' team explaining the warming properties of Heat Holders and what has made them such a sensation in the UK. Heat Holders had a great time showing the newest sensation on the sock market!

If you attended, we hope you came to see us and tried out our fabulous warming socks!

To view the article please click on the image on the left.


January 2012

Heat Holders featured on Outdoor Loving website, Fresh Air Junkie!

Recently Heat Holders were featured on FreshAirJunkie.com which outlined the properties of Heat Holders to the US market. An exert from the article reads:

'Heat Holders are a new sock from the UK, that claim to be seven times warmer than normal cotton socks.'

FreshAirJunkie are currently trying out Heat Holders to see what they think of their intense warming properties in the great outdoors!

To view the article please click on the image on the left.


January 2012

Heat Holders return to Outdoor Retailer!

After their successful launch onto the US market at the 2011 Outdoor Retailer Summer Market, UK sock sensation Heat Holders ultimate thermal socks are back in Salt Lake City for Outdoor Retailer once again! Seven times warmer than normal cotton socks, Heat Holders are the ultimate thermal socks to keep you warm all year round! Long term exposure to cold conditions can not only have detrimental effects to your feet, but to your overall health.

With a tog rating of 2.34, Heat Holders provide a practical and economical alternative to layering socks. A TOG rating (Thermal Overall Grade) is a recognized measure of a textile's thermal ability. The higher the tog rating, the better the product is able to keep you warm. The unique patent pending extra long looped thermal pile which is unique to Heat Holders has been newly developed. This innovative knitting technology locks in warm air, holding this closer to the skin, keeping feet warmer for longer. The soft brushed inner adds comfort and softness where feet need it most. Their gentle grip prevents rubbing or discomfort that may be experienced from a sock with a lower tog rating. Furthermore the advanced insulating yarn created for Heat Holders provides high performance insulation and superior moisture wicking abilities.

Heat Holders return to Outdoor Retailer this January for the second time running to showcase their warming products, perfect for winter and cold wear, as well as for everyday usage. A booth that is not to be missed: Heat Holders ultimate thermal socks (Drew Brady Company Ltd)!

Heat Holders have been hot property in the UK, causing a 'socky' sensation throughout top UK press and since launching in the US last August, Heat Holders have already proved a big hit stateside. Gaining great testimonials from US customers and securing retailers in the U.S.A, Heat Holders are set to get bigger and better! Available in a variety of different colors, Heat Holders provide a fashionable and functional choice of warming wear for men (size 7 - 12) and women (size 5 – 9). Children's sizes (10 – 2.5 and 3 – 6.5) are now available as well, allowing you to relax in the knowledge that your little ones' feet are protected from Jack Frost. Longer styles are available for adults, meaning Mom and Dad you too can splash around in your rubber boots with the kids.

The RRP for a pair of Heat Holders starts at just $19.99, and they will truly be worth the money!

Do not let your feet suffer as you head out into the ever changing US weather. To ensure protection from the cold and prevent sore feet, make sure your feet are wrapped up in Heat Holders ultimate thermal socks.


December 2011

Canada – Meet Heat Holders ultimate thermal socks!

With Canada's unpredictable weather, Heat Holders are the ultimate thermal socks to keep you warm all year long! These fashionable socks keep feet more than seven times warmer than normal cotton socks. Long term exposure to cold conditions can not only have detrimental effects to your feet, but to your overall health.

With a tog rating of 2.34, Heat Holders provide a practical and economical alternative to layering socks. A TOG rating (Thermal Overall Grade) is a recognized measure of a textiles thermal ability. The higher the tog rating, the better the product is able to keep you warm. The unique patent pending extra long looped thermal pile which is unique to Heat Holders has been newly developed. This innovative knitting technology locks in warm air, holding this closer to the skin, keeping feet warmer for longer. The soft brushed inner adds comfort and softness where feet need it the most. Their gentle grip prevents rubbing or discomfort that may be experienced from a sock with a lower tog rating. Furthermore the advanced insulating yarn created for Heat Holders provides high performance insulation and superior moisture wicking abilities.

Heat Holders have been hot property in the UK, causing a storm in the press with anyone who has tried them, bloggers galore and are now bringing their sock sensations to the US! Enjoy building snow men and having snow ball fights with the family without being hampered by cold feet. Available in a variety of different colors, Heat Holders provide a fashionable and functional choice of warm winter wear for men (size 6.5-11.5) and women (size 6.5 -10.5). Children's sizes (10 - 2.5 and 3 - 6.5) are now available as well allowing you to relax in the knowledge that your little one's feet are protected from Jack Frost. Longer styles are available for adults, meaning Mom and Dad you too can splash around in your rubber boots with the kids.

The RRP for a pair of Heat Holders starts at just $19.99, and they will truly be worth the money!

Do not let your feet suffer as you head out into the ever changing weather. To ensure protection from the cold and prevent sore feet, make sure your feet are wrapped up in Heat Holders ultimate thermal socks.