A right Royal way to keep warm…
On a recent trip to Wales, Her Majesty The Queen was treated to a bag full of goodies from Sock Shop. The gift contained pairs of Heat Holders; socks which are designed to ensure that her feet will stay toasty and protected from the cold both inside and outside of Buckingham Palace. Last year Britain saw temperatures drop to a record low of -22C and, with snow present up until February; even The Queen was struggling to keep warm. Now that Her Majesty The Queen has a fantastic gift bag packed full of Heat Holders, she will never have to concern herself with cold feet again!
You too can be delighted by socks fit for The Queen! This year don’t let your feet suffer in the cold, be warm and cosy with Heat Holders.
Craig supports Disability Snowsport Skiathon
The 18th of May saw indoor ski centre, Chill Factore host Manchester’s leg of the 2010 Disability Snowsport Skiathon. The skiathon travels around indoor ski centres across the country in order to raise both money and awareness for the worthwhile cause. Craig showed his support by taking part in this intense and demanding challenge which saw him tackling the longest indoor slope in the country.
Alongside the Combined Services Disabled Ski Team, the Ski Club of Manchester and football legend Mike Summerbee, Craig took to the slopes. Craig ensured he remained warm whilst on the slopes by wrapping up in warm clothing and donning a pair of Heat Holders ultimate thermal socks. Craig’s feet stayed wrapped up, toasty and comfortable throughout the entire day so that he could continue to have fun and promote the incredibly deserving charity.
Craig’s efforts on the day helped towards the £14,000 raised for the charity and event organisers were extremely pleased with how the event ran, commenting on how pleased they were to have Craig’s continued support, as well as his charming and enthusiastic outlook on the day. Disability Snowsport works throughout the UK, enabling those with disabilities to access snowsports as a means of therapy, social inclusion and life-enhancing activity. A spokesperson for the charity states that, “People taking part often tell us that snowsports have changed their lives, allowing them to overcome personal barriers and develop new skills for their everyday lives.”
Footwear News – Heat Is On
Heat Holders, the thermal sock brand sold by Bolton, England-based Sock Shop, has enlisted the help of the first winner of the British reality TV show "Big Brother." Craig Phillips, now the host of the British design show "60 Minute Makeover," is endorsing the brand, which aims to keep feet warm in the cold. Heat Holders come in a variety of men's and women's styles, retailling for 5 pounds to 7 pounds, or about $7.50 to $10.50 at current exchange. A children's line is in the works in the long style, retailing for 5 pounds, or $7.50.
The Bolton News – Star Craig promotes sock firm
BIG Brother TV celebrity Craig Phillips, a building and construction expert, showed he had lots of socks-appeal.
For the first ever winner of TV’s Big Brother series visited the offices of Bolton based hosiery company, Drew Brady, promoting thermal socks.
Phillips, who made television history as the first ever reality television show winner scooping the £70,000 prize, is the new face of Drew Brady’s latest success, Heat Holders.
Heat Holders are made from a unique yarn construction with a tog rating of 2.34, ensuring that feet stay warm in the coldest of conditions.
The Liverpudlian TV presenter was chosen by Drew Brady due to his association with the outdoors and in particular building and construction.
As the host of BBC One’s 60 Minute Makeover and a construction entrepreneur, Mr Phillips said: “I’m very impressed with Heat Holders warmth and heat retention in current weather conditions as well as their comfort and practicality on site.”
Drew Brady, one arm of the expanding Ruia group, employs around 80 people at Dove Mill, based in Bolton.
Established in the 1950’s, the textile importers have been designing and importing socks for more than 60 years, including the brands Pringle, Elle, Kickers, Jeep and the recent acquisition of Sock Shop in 2006.
