Sock wearers from all walks of life have given a warm welcome to Heat Holders,
The Ultimate Thermal Sock...
but back in 2006, our story was just beginning.
As a company with over 50 years heritage in sock production, we had been frustrated by the decline in quality of thermal socks we were being called on to supply for quite some time.
Market demand was for budget socks but the "pile it high and sell it cheap" philosophy created thin socks with poor insulation.
We were determined to give the customer a thermal sock that was true value for money - a fit for purpose product to be proud of. It swiftly became our single-minded mission to make the warmest thermal sock on the planet!
What followed was two long years of experimentation and innovation, re-tooling machinery and patenting processes to give the required results. Yarn mixes were routinely tested and discarded until the final blend was discovered, providing incredible warmth and a soft cashmere-like feel.
From this yarn, an innovative pile was developed then brushed, locking in more warm air close to the skin whist offering supreme comfort. Better yet, from an ordinary thermal sock with a meagre tog rating of 0.89 we had created a sock laboratory tested to achieve a 2.34 tog; finally Heat Holders were born.
Heat Holders is a registered trademark of Drew Brady & Co. Ltd who are part of the Ruia Group of companies.
