The Hot List

Join Heat Holders’ 100 Fans Challenge

Calling all creators who love comfort, style, and getting cozy! We’re looking for 100 people to fall in love with Heat Holders — the ultimate thermal brand — with products ranging from socks to loungewear to accessories.

Here’s How It Works

  1. Apply below - Complete the short form and we’ll review your application to see if you’re a match for Heat Holders.
  2. Get your first code - If approved, you’ll receive a $50 off + Free Shipping code to spend on our website. Choose up to $50 of products and checkout will show $0.
  3. Share your cozy content - Within 14 days of receiving your product, post on Instagram, TikTok or YouTube using #MakingLifeWarmer and #HeatHoldersHotList, and tag @HeatHoldersWorld (or add us as a collaborator).
  4. Earn your second code - Once your post meets all the criteria, we’ll send another $50 off + Free Shipping code to enjoy even more warmth.

Who Can Apply

  • U.S. residents only (18+)
  • Minimum 1,000 followers/subscribers on Instagram, TikTok or YouTube
  • Limited to the first 100 approved creators

Feel the warmth. Share the love. Join the Hot List today.
Enjoy $100 of Heat Holders goodies and show the world the magic of staying cozy all year long.

Creating & Sharing Your Content

  1. We want your Hot List content to feel like you – authentic, natural and in your own style. We’ll keep the creative brief simple: show your Heat Holders product in use, share your genuine reaction and remember to mention Heat Holders by name. The rest is up to you!
  2. We love seeing how our Hot List members bring Heat Holders to life, and we may share your content across our own social channels and marketing.
  3. Where available, please share your post engagement metrics with us. This will help us evaluate and repeat collaborations with you. 4. From time to time, we may also give standout content an extra boost through paid advertising, including Meta Partnership Ads, TikTok Spark Ads and YouTube Ads. By joining the Hot List, you’re happy for us to request the relevant permissions to promote your content in this way.

It’s a great opportunity to get your content – and your profile – seen by an even wider audience.

Apply Now

Additional Details

  • Discount codes are single-use and non-transferable.
  • No minimum purchase required.
  • Codes cannot be combined with other offers or discounts.
  • The first code expires 7 days after issue; the second code expires 90 days after issue.
  • Posts must go live within 14 days of receiving your product and include @HeatHoldersWorld, #MakingLifeWarmer, and #HeatHoldersHotList.
  • See our full terms and conditions here